In the NBA, rivals such as Adidas AG and Puma seized market share, then Nike came along with its first Jordans in 1985 and never looked back. The majority of NBA players wear Nikes or Jordans ...

After wearing a PE pair of the Nike Kobe 6 in Game 2 of the Eastern Conference Finals, Jalen Brunson and Nike are set for a ...

Bronny James is coming off his rookie season as an NBA player for the Los Angeles Lakers. While his playing time was limited, Bronny is already one of the most popular players in the entire league.

Dame Sarr, who excelled in front of NBA scouts at the Nike Hoop Summit in April, will attend Duke next season in hopes of eventually reaching the NBA, he told ESPN. Sarr, 18, called Duke his dream ...

This week, the Nike Air Max Uptempo '95 returned in a Chicago Bulls-inspired colorway. Although it is not part of Scottie ...

Early this year, former NBA All-Star Gilbert Arenas questioned why Nike did not make a shoe to sell (for Bronny). Arenas (h/t Underdog): "I'm surprised Nike didn't drop a shoe... Ya'll think it's ...

Even better, a legendary hoop shoe for an unsung hero is returning just in time for this year's NBA Finals. The Nike Air Max Uptempo 95 is returning in the "Bulls" colorway for the first time ...

NBA legend Kobe Bryant is synonymous with the ... Just as Bryant remains popular to this day, his signature Nike line continues to produce the hottest sneaker drops. However, the Nike Kobe 6 ...

Jordan attended UNC from 1981-1984 before he joined the NBA. Made with premium and synthetic leather, the Nike Air Jordan 1 Retro sneakers have a foam midsole for lightweight cushioning and solid ...

Former NBA star Jason Richardson's son, Jaxon, is building a reputation as a Rim-wrecker. At the Nike EYBL game on Sunday, he let the dunks rain as his team, Florida Rebels narrowly lost 69-66 ...

Via Bleacher Report: "BRONNY KNOCKS DOWN THE PULL UP THREE 🎯 CROWD WENT CRAZY IN OKC 🔥" Early this year, former NBA All-Star Gilbert Arenas questioned why Nike did not make a shoe to sell ...

"bro is just a pure bucket getter," Another fan said. Hoops fans compare Jason Crowe Jr. to NBA stars following his standout Nike EYBL show. (mage via Instagram @overtime) Jason Crowe Jr ...