A New York Times logo introduced in 1958 and based on a 1740 carving still carries “a good, strong punch.” By David W. Dunlap Mr. Dunlap, a retired Times reporter and columnist, is the curator ...

High-profile logo redesigns often incite emotional uproars ... such as the one used by The New York Times). A typeface that includes serifs is referred to as a serif, and one that does not ...