Still, many of these businesses are proving that resilience, creativity, and customer connection go a long way.

We asked Yale SOM marketing expert Nathan Novemsky how firms can best communicate with customers about the change forced by ...

CEO Todd Vasos said the company has worked to reduce its exposure to China — and limit price hikes for shoppers.

Two days after the U.S. Commerce Department adjusted its import-tax policy for U.S.-made vehicles, a new analysis says car prices will still increase by at least $2,000 because of the Trump ...