Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

G one are the days of sneakers as footwear solely meant for playing sports or hitting the gym. Lifestyle sneakers can, in ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

As the men’s fashion shows wrap up in Milan, the focus shifts to Paris — where, over the next five days, some of the world’s ...

In a world dominated by Adidas Tokyos and Puma Speedcats, it takes a very special sneaker to turn the heads of the celebrity set. And New Balance's beloved 530s are that shoe. While Rihanna, Jennifer ...