The Shohei Ohtani Collection from New Balance is available now! Check our Sneakers news for more upcoming releases and ...

First released in 2006 to celebrate New Balance's 100th anniversary, the 992 is back. And it looks better than ever.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Foot Locker is selling New Balance WRPD Runner Shoes for only $60. The list price of these "warped" sneakers is $150, so buyers are saving a whopping 60%.

The move signals New Balance’s intent to grow its presence in gaming, tapping into SV2’s massive online following and his unique crossover between virtual and real-world football. SV2, also ...

Kith is collaborating with New Balance on the 204L sneaker, as evidenced by these leaked images here. The images posted by Sneaker Bar Detroit reveal that at least three iterations of the 204L ...

“Like a movie,” said Naveen Lokesh, New Balance’s global marketing director of basketball and football, who also spearheaded the company’s pitch to Flagg. “Almost like ‘Air.’” ...

For starters, one of the best running shoes we’ve tested, the New Balance Fresh Foam X 1080 V13 is on sale from $109 at Amazon. We described this as “a do-it-all running shoe” with excellent ...

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff ...

New Balance knew that this could happen when they signed him to his deal. In their minds, Flagg will wear Nike for one year, but then, when he gets to the NBA, it can be all New Balance, all the time.

Neal’s new shoeshine stand is expected to debut in the coming months on the same Park Slope corner. “The majority is not about shoe shining, it’s about shining in people’s life,” Neal said.