Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

New Balance FuelCell Ohtani 1 Trainers, $120 at New Balance. Courtesy of New Balance. Come to think of it. I'm not sure there are any summer activities that can't be made better by FuelCell Ohtani ...

New Balance FuelCell Ohtani 1 Trainers, $120 at New Balance. Shop It! Come to think of it. I'm not sure there are any summer activities that can't be made better by FuelCell Ohtani 1 Trainers.

The Shohei Ohtani x New Balance collection features new sneakers, tees, hoodies, jackets and more. By Rudie Obias All products and services featured are independently chosen by editors. However ...

The Shohei Ohtani x New Balance 990v6 "Made in USA" was released in limited numbers in Japan on March 16 for $200 in adult ...

Reigning World Series champion Shohei Ohtani is getting his own colorway of the popular New Balance 990v6, but acquiring a pair won't be an easy feat.. Coinciding with the 2025 MLB World Tour ...

Apart from Ohtani, New Balance has assembled an elite roster, including tennis phenom Coco Gauff, WNBA star Cameron Brink, football prodigy Bukayo Saka, rising Brazilian soccer talent Endrick and ...

Dodgers superstar Shohei Ohtani has happy ties with sports apparel and footwear company, New Balance. The company made headlines after signing the Japanese ace to a long-term deal in January 2023.

New Balance listed an $80, limited edition T-shirt for the Ohtani collection showcasing the 50/50 milestone with Ohtani’s signature logo in gold lettering. The shirt sold out within four hours.