Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

New Balance, a brand once associated with daggy dads has become a fashion and performance powerhouse. VP Darren Tucker explains how ...

New Balance senior VP, Darren Tucker, takes Men's Health through the brand’s metamorphosis from dad brand to lifestyle leader ...

The New Balance 608 v5 Men's Training Shoes are $52 (regularly $70) at Kohl's. They come in a variety of colors, including White Royal (pictured below), White Navy, Black, Gray Castlerock, Brown ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

In a world dominated by Adidas Tokyos and Puma Speedcats, it takes a very special sneaker to turn the heads of the celebrity ...

Cieslak, who set a personal record in the 800 meters at the PIAA championships, will compete in her final New Balance ...

Birmingham-based Hibbett is launching a new e-commerce site and app devoted to children’s products. Hibbett Kids carries the latest fashion and footwear styles for children with what the company says ...

Journeys' new President Andy Gray describes how the chain is evolving its merchandising, approach to brands and layout of ...

New Balance trainers are adored by Taylor Swift, Emily Ratajkowski and the GLAMOUR team. Shop the 7 best pairs, including New Balance x Miu ... In 1976, the now legendary 320 – which was the first New ...