ASICS has announced a new three-way collaboration with New Era and Realtree, set to release in 2025. The partnership ...

New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the international sports and lifestyle brand ...

Buffalo, New York (June 5, 2025) – New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the ...

New Era to produce apparel and headwear for all 30 MLS clubs across the U.S. and Canada BUFFALO, N.Y., June 5, 2025 /PRNewswire/ -- New Era Cap, LLC, and Major League Soccer (MLS) today announced ...

Buffalo-headquartered New Era Cap Co. has reached an agreement with Major League Soccer to become the “Official On-Field Cap" of MLS, which allows the international sports and lifestyle brand to ...

For almost two decades now, MLB has released exclusive hats to be worn on the field on the Fourth of July. This year's design was dropped last month; here's everything to know about how your favorite ...

Building the best lineup of players who were good enough to be worth a high pick, but for whatever reason just didn’t work ...

Tim Shanahan, New Era Cap's senior director of licensed products, added: "With soccer’s rapid rise in the US, this partnership aims to accelerate the sport’s momentum and bring added attention ...

The numbers from the Florida Panthers’ playoff run this year are pretty incredible. The Panthers didn’t just repeat as Stanley Cup champions this year, becoming only the 10th franchise to do so in NHL ...

After hanging in limbo for nearly two months, the House settlement is finally approved, which means $2.8 billion in NIL backpay will be distributed to former NCAA athletes.

With the MLB Hall of Fame less than a month away, Fanatics released a collection of Hall of Fame hats. New York Yankees ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...