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As FC Cincinnati prepares to join the MLS next season, the team's management decided it was time to update the teams look with a new logo and brighter colors.
CINCINNATI—FC Cincinnati officially began the shift from United Soccer League club to Major League Soccer expansion franchise Monday with the unveiling of its new logo and brand identity.
After months of speculation and anticipation, and days of wannabe forensic analysis of a blurry picture, maybe FC Cincinnati's new logo has leaked out for good. Then again, maybe not.
'Something new to love drops this time tomorrow,' FC Cincinnati's account tweeted at around 10 a.m., exactly 24 hours ahead of the scheduled kit reveal.
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