For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...