What does it take to connect with the next generation of consumers? One Gen Z voice explains why brands are still getting it ...

Nike stock's recent price decline presents a long-term buying opportunity, with strategic partnerships poised to drive future growth. Read my thesis on NKE here.

Once the world's lightest basketball sneakers, the Nike Zoom Hyperflight is reportedly returning again in 2026.

Gen Z-slang-talking robot in cowboy boots is turning heads in Austin. Meet "Jake the Rizzbot", the city’s newest viral tech marvel.

Nike posted four pictures of the new football cleats on Instagram with the caption: "Introducing the Nike Alpha Menace 4 Elite 'Saquon Barkley'.

Saquon Barkley is riding high and just landed another major accomplishment. After an All-Pro season and Madden NFL 26 cover, Nike just introduced the Nike Alpha Menace 4 Elite "Saquon Barkley ...

Sneaker giant Nike is expected to raise prices and return to selling on Amazon after a more than five-year break.

Nike will raise prices for some of the sporting goods maker's shoes, clothing and equipment starting this week, according to a person familiar with the matter.

Nike's UConn 'alpha dog' commercial This may go down as an all-time favorite Nike ad in history for many, due to the prominence of an adorable, actual husky dog in the commercial.

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

Nike faces challenges with asset efficiency, profitability, and revenue as macroeconomic factors and internal shifts delay recovery.

Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally. Teenagers are unlooping the zipper pulls on peers’ Nike Elite backpacks, which retail for $87 ...