Nike said, ‘Just do it’ and Auburn athletics did. In a matter of days, Auburn will officially be a Nike school starting July 1st. Over the years, Auburn has given us some classic looks in its ...

This is Barkley’s first signature line with Nike, and it shows how much the brand believes in him. The cleats and apparel collection connect his image with fans and young athletes. It also shows how ...

Olympic gymnast Jordan Chiles made a splash over the weekend with her eye-catching fashion at Fanatics Fest 2025, held in New ...

“Everything about this NBA Finals presentation looks like a regular-season game,” The Athletic’s Chris Vannini noted in the NBA Finals Game 1 live blog, in a good summary of some of the ...

JUNE 2, 2025 — Nike became the official outfitter of UTSA Athletics on Monday, marking the beginning of a new apparel partnership with Nike and Game One. Game One, one of the largest and fastest ...

Where to Buy: Nike SNKRS and select retailers The Air Jordan 1 Mid GS ‘Denim Sequin’ is a youthful design on a classic silhouette. A denim upper is hugged by suede overlays and rests on a ...

In the high-stakes world of athletic apparel and footwear, a few rivalries are as iconic or as competitive as that between NIKE Inc. NKE and adidas AG ADDYY. Operating in the expansive and fast ...

A new XX-XY Athletics ad featured several female athletes and they each sent messages to Nike amid the fight to protect girls' and women's sports.

Which is what brought us to Monday, the day the WSL put its flag on the SEO moon and gave us the rebrand none of us asked for.. The WSL — the top level of women’s football in England ...

XX-XY Athletics founder Jennifer Sey blasted Nike over allegations it funded a child transgender athletes study in an interview with OutKick's Dan Dakich.

Jalen Hurts, the Super Bowl MVP, stated in a sit-down with Men's Health that he has no desire to be the face of the NFL, despite clearly embodying that role. The Eagles star was outfitted in Rick ...