The Air Jordan 40 will make Nike shoe technology history, becoming the first pair of sneakers to feature both ZoomX foam and a full-length Zoom strobel. ZoomX is widely-deployed in Nike's running ...

Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women consumers who have been looking elsewhere for running shoes ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

St. John’s is changing teams in the Sneaker Wars. The Big East school is switching to adidas from Nike after it had been with ...

When Margiela introduced the Tabi boot in 1988, its split-toe design quickly earned cult status. Decades later, in 2025, the ...

Faith Kipyegon, the world-record holder, will attempt to break the barrier this week. She’ll be getting plenty of help.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Kipyegon will wear new track spikes that are lighter than those she wore to win 1,500-meter gold at the Olympics last year, a ...

Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the ...

How learnings from the sub-two hour marathon project have been carried into Thursday's sub-four mile record attempt in Paris ...

Travis Scott collaboration has been absolutely dominant in the shoe game since he arrived on the scene. Whether you normally ...

Nike is slated to post its final earnings report of its 2025 fiscal year after the market closes Thursday, with analysts expecting falling sales and profits as the apparel maker works on its ...