Nike is set to resume direct sales on Amazon in the U.S., ending a six-year hiatus driven by a focus on direct-to-consumer ...

Nike shares climbed in after-hours trading Wednesday after reports confirmed the brand will once again sell products on Amazon.com, ending a six-year break. According to The Information, Amazon will ...

Read this before clicking "add to cart" this weekend.

Nike is lacing up for a strategic comeback with two bold moves: price increases and a return to Amazon. The price hikes range ...

CFO Steve Fasching took the lead on the apparent issues surrounding the weakness of the fourth quarter – particularly the sales trend at the Hoka brand that had weakened over the last year and missed ...

Nike, continuing to reverse parts of its aggressive direct-to-consumer initiative, will return to Amazon for the first time ...

Wala… Nike has entered the Amazon game. Great to see them tapping into some quick wins. The big question now: how ...

Independent merchants have sold Nike products on Amazon in recent years, but those goods didn't come directly from Nike.

After a six year absence, Nike will soon begin selling products directly on Amazon, having previously stopped in 2019 to go it alone. At the same time, the company is reportedly set to increase prices ...

Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company ...

Nike is returning to Amazon after an absence of more than five years and hiking prices on some products as its new CEO works to reverse a revenue slump.