"Nike's investment in the NBA, the WNBA, the G League, grassroots basketball, boys and girls elite-level basketball, is critical -- we think -- to our long-term goals to continue to grow the sport ...

Nike and Vanessa Bryant have worked together to re-release Kobe Bryant's most popular retro basketball shoes in ... the Nike Kobe 9 Elite High "What the Kobe?" is making its official comeback ...

Later this week, basketball fans and the sneaker community will celebrate the life of NBA icon Kobe Bryant ... Bryant's ninth signature sneaker. The Nike Kobe 9 Elite Protro "Halo" is scheduled ...

The summertime is always fun for high school hoopers as the Nike Elite Youth Basketball League (EYBL ... teams across the country. A lot of NBA players have their own EYBL teams—Tyler Herro's ...

Nike and the NBA have agreed on a 12-year ... a common and shared goal to continue growing basketball on a global basis, across boys, girls, grassroots elite players, and of course, all through ...

The league has spotlighted future NBA talent, including Cooper Flagg, the projected No. 1 pick in this month’s draft.