"Nike's investment in the NBA, the WNBA, the G League, grassroots basketball, boys and girls elite-level basketball, is critical -- we think -- to our long-term goals to continue to grow the sport ...

Two former Northside High School teammates are now in the NBA Finals. Isaiah Joe and Jaylin Williams play for the Oklahoma ...

Michael Jordan is arguably the GOAT of basketball ... and mesmerizing passes as an elite playmaker. Although Nash eventually left Nike to endorse Luyou, the NBA star continued to wear Nikes ...

Nike and the NBA have agreed on a 12-year ... a common and shared goal to continue growing basketball on a global basis, across boys, girls, grassroots elite players, and of course, all through ...

Nike and Vanessa Bryant have worked together to re-release Kobe Bryant's most popular retro basketball shoes in ... the Nike Kobe 9 Elite High "What the Kobe?" is making its official comeback ...

The summertime is always fun for high school hoopers as the Nike Elite Youth Basketball League (EYBL ... teams across the country. A lot of NBA players have their own EYBL teams—Tyler Herro's ...

The league has spotlighted future NBA talent, including Cooper Flagg, the projected No. 1 pick in this month’s draft.

It is not just Phoenix Suns star Kevin Durant who is sponsoring Nike Elite Youth Basketball League (EYBL) teams, but also several NBA stars, both current and retired. One of them is Denver Nuggets ...