Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

Now, Nike plans to solve that issue with its upcoming Cryoshot line. According to Nike, Cryoshot takes inspiration "from the ...

Coach Prime Reacts to Deion Sanders Jr.’s Collaboration With Nike originally appeared on Athlon Sports.

"They're a global brand, an iconic brand all ... we're committed to expanding football's reach to a global audience," newly appointed Nike CEO Elliott Hill said in a statement.

Some fans forget the 1998 national title football team wore Adidas ... Here’s why Tennessee is looking at other brands Per the contract, UT and Nike began negotiations for extending the deal ...

The 12-month price targets assessed by analysts reveal further insights, featuring an average target of $71.08, a high ...

Nike Football (@usnikefootball ... rich history with the brand. The second post came after Sanders' show-stopping performance at the Pro Day workout. Fans got several looks at the future top ...

Nike has redesigned Bryant's most popular basketball shoe as a football cleat. Best of all, the brand is releasing it to the public. The Nike Vapor Edge Kobe 6 SE "Grinch" cleats. / Nike The Nike ...

As part of this business overhaul, Arsenal hired ex-Nike brand marketer ... is levied at football clubs for prioritizing business over fans. When writing their brand strategy, it was essential ...

“We’re starting to shift dollars from performance marketing to brand marketing,” said ... In the past two months, Nike has reupped deals with leagues including the NFL, NBA, WNBA, Brazil Football ...