When she opens her eyes, her pupils shift, morphing into the shape of snakes, a subtle yet powerful nod to the Mamba, a marker and nickname to the late Kobe Bryant, whose legacy the shoe continues to ...

Auburn University and Nike officially kick off their 10-year agreement on July 1, 2025. The agreement was announced on April 9, 2024, in which Director of Athletics John Cohen said this: “We are ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

Travis Kelce Has Fiery Reaction to Nike’s Tribute to Deion Sanders originally appeared on Athlon Sports. Nike is paying ...

When Nike signed Indiana Fever star guard Caitlin Clark to a multi-million-dollar endorsement deal back in 2024, the expectations for this partnership were sky- ...

The sportswear brand has been suffering from declining sales for some time, and its supply chain will be hit hard by new import taxes.

The Proto 92, even more so than the more well-known Diamond Turf 1, is a throwback to Nike’s renaissance. The white logos, ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

The "Kobe x FC Barcelona" sneaker is expected to release alongside a much larger capsule including Kobe-branded kits.

Kevin Durant pays tribute to one of his favorite causes with this upcoming Nike KD 18 release. Check our Sneakers news for ...

This is Barkley’s first signature line with Nike, and it shows how much the brand believes in him. The cleats and apparel collection connect his image with fans and young athletes. It also shows how ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.