Some said Nike was on the slip. Some said thee influence of the Swoosh was on the wane. But one quick realignment, and a decade of relative slumber is set to be forgotten about as the brand regain ...

Portland WNBA has brought in Clare Hamill, a longtime Nike executive, as its interim president, effective immediately, a source close to the situation told . The hire follows the departure of Inky Son ...

So, how do you pick the best running shoe brand for you? Well, the first step is always to have a good understanding of how ...

Pro sports have long seemed like the closest thing we have to a true meritocracy. But maybe not anymore. American sports come ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Nike has only confirmed the DT Proto ‘92 “Black” will release in “Fall of 2025”. With what this shoe represents for both ...

Cowboys receiver CeeDee Lamb is only the second active NFL player with his own custom Nike cleats, joining the Eagles’ Saquon ...

NBA Draft is underway — taking place over two days — and The Athletic’s draft expert Sam Vecenie and front office insider ...

Nike is paying tribute to Colorado Buffaloes head coach Deion Sanders, and one of his former players couldn’t be more excited ...

Yuvi Agarwal, 12, founded the nonprofit Wild Tunes in 2023 and has enlisted about 100 volunteer musicians to play in animal ...

Nike Adds a Hit of “Tiempo” to the Cortez and Killshot 2. Taking design inspiration from football boots’ fold over tongue. By Sophie Caraan / May 2, 2025. May 2, 2025. 14.9K ...

Chennai Bulls booked their place in the final with a convincing 31–12 victory over Bengaluru Bravehearts. Joseva Talacolo was ...