Nike ran its first Super Bowl ad in 27 years last week. The ad, called “You can’t win. So win,” made no sense. It was an expensive gambit that leaned into woke capitalism and fake feminism ...

Nike, the same company dealing with a discrimination lawsuit, is now the latest company to get woke. That's despite the fact that we've already seen that mixing politics and sports has had ...

on Tuesday launched an ad campaign targeting corporations over "woke" political narratives. The campaign calls out American Airlines, Nike and Coca-Cola, specifically, saying they have put ...

A lifelong Nike customer, Texas Republican Sen. Ted Cruz is looking for suggestions on "a good sneaker that's not so woke." And Senate Majority Leader Mitch McConnell will be first in line to ...

You see, Nike celebrates women — well, unless they decide they want to start a family. This was apparent in 2019, when track star Allyson Felix detailed that Nike wanted to pay her 70% less than ...

The difference in reaction to the two campaigns shows the limits of “woke capital,” and helps us see what kinds of social change companies will and won’t be successful at pushing.

Nike (NYSE:NKE) shed 4.3% on Tuesday and carved out a new five-year low of $52.38 earlier in the session. In the latest twist, the Trump administration confirmed that it plans to apply 104% ...

Caitlyn Jenner slammed Nike for turning “woke” Thursday over its partnership with trans TikTok star Dylan Mulvaney — seven years after her own collaboration as a trans woman with a ...

But my sneakers, ultimately, cannot be woke. They’re just fabric ... and whose income represents but a small fraction of what Nike will charge for each pair — or what endorsers such as ...

GOP presidential candidate Vivek Ramaswamy is wading into the controversy surrounding Bud Light and Nike's recent partnerships ... engage in "the worst kind of woke capitalism," even if it means ...