Most products and services are generally commodities, not brands. But owners and founders of companies are led to believe ...

Gaming is no longer an emerging trend—it’s a cultural mainstay, and creators within this space are shaping digital ...

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

Callie's Hot Little Biscuit in Charleston was recognized as the top-ranked independent business in South Carolina for ...

We live in an era where digital communication prevails, and messages must be read and understood almost immediately.  Emojis play a large part in this, and are being used more and more often — in fact ...

Leaders from Meta, Society Management/Elite Model Management and Launchmetrics discuss the evolving role of influencers, ...

Japanese fashion retailer Uniqlo’s latest campaign spotlighting Singapore’s food heritage is getting buzz — but not for the ...

The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

If you want to add more storage to your Nintendo Switch 2, you'll need a new microSD Express card. Here's what you should ...

In today’s fiercely competitive business world, customer loyalty is more than just a goal—it’s the lifeline of long-term success. Brands are constantly seeking creative, effective ways to keep their ...