Most products and services are generally commodities, not brands. But owners and founders of companies are led to believe ...

Gaming is no longer an emerging trend—it’s a cultural mainstay, and creators within this space are shaping digital ...

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

Callie's Hot Little Biscuit in Charleston was recognized as the top-ranked independent business in South Carolina for ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Establishing a consistent brand identity means your customers have no problem recognizing your ... and then create branding strategies to deliver your message in the right places. For example, ...

Launching as a freelancer and have no idea what to do to build your personal brand? We show you how to be the face of your company ...

We live in an era where digital communication prevails, and messages must be read and understood almost immediately.  Emojis play a large part in this, and are being used more and more often — in fact ...

Leaders from Meta, Society Management/Elite Model Management and Launchmetrics discuss the evolving role of influencers, ...

A strong online presence isn’t built overnight, but those who invest in it consistently stand out, attract opportunities and gain lasting credibility.

Japanese fashion retailer Uniqlo’s latest campaign spotlighting Singapore’s food heritage is getting buzz — but not for the ...