The now-scrapped rule would have limited the number of advanced artificial intelligence chips NVIDIA could sell to certain countries.

U.S. efforts to curtail China’s access to advanced artificial intelligence chips have backfired, Nvidia (NVDA) CEO Jensen Huang said Wednesday, adding that the Biden administration’s export restrictions didn’t slow China’s AI ambitions — they accelerated them.

Nvidia Corp. chief Jensen Huang blasted the “failure” of US restrictions intended to contain China’s technological ascent, calling on the White House to lower barriers to AI chip sales before American firms cede that market to up-and-coming rivals such as Huawei Technologies Co.