Ohio State star wide receiver Jeremiah Smith has signed an NIL deal with a surprising shoe company, according to a post on social media.

Smith isn’t the first athlete at a Nike school to ink such a deal — women’s basketball star Hailey Van Lith did so while at LSU, for example — but he is likely the most notable standout to do so while actively playing at the collegiate level.

Ohio State wide receiver Jeremiah Smith has signed with Adidas, a major move for the sportswear and footwear giant ahead of college football's 2025 season. Smith registered 76 receptions for 1,315 yards and 15 touchdowns last season as a five-star true freshman sensation for the national champions,