The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS), delivering the most ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Eighty-eight percent of American consumers believe that claims such as “humanely raised” or “sustainably farmed” on meat and ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

In a survey, 49% of shoppers admitted to abusing lenient return policies. What is the criminal side to return fraud?

When it comes to choosing a hospital or health system, most patients base their decision on the organization’s brand. Online information is a significant contributor to brand reputation and its ...

In past surveys, faculty members have said independent accreditation ... The number rises to 98 percent among those who have taught online. Even marketing, which is a more commonly outsourced service, ...

Are book clubs the new dating app? Nearly one in four book club members have had a meet-cute at their reading group, according to a new survey. The poll of ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

Below, additional key findings from the report, which was based on data a survey of more than 1,000 US consumers. 80% of consumers surveyed are more likely to purchase a product online when offered ...

2022 B2B Content Marketing Research: Benchmarks, Budgets, Trends from MarketingProfs About the report: The online survey from which the results of this report were generated was emailed to a sample of ...

Onerous credit card debt can be crushing one's personal finances with little relief in sight. However, some strategies can ...