The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

The company behind ChatGPT is making flashy new partnerships left and right, and the latest is an unholy union of two of tech ...

Netflix is launching a revamp of its TV homepage Wednesday, which boasts a "simpler, easier and more intuitive design," per ...

The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers ...

For quite some time now, a major overhaul to the Netflix user interface on TV-connected devices has been underway. Tests ...

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature ...

The company is also overhauling its recommendation engine to be "more responsive to your moods and interests in the moment." ...

The streamer is also launching new mobile features, including a video feed and generative AI-powered search in collaboration with OpenAI.

Netflix is overhauling its TV homepage with a chatbot powered by generative AI as well as TikTok-style short-form reels.

In addition to changes made to the TV experience, Netflix will begin rolling out new features on its mobile app, including an OpenAI-powered chatbot search function that is in a small opt-in beta ...

The feature leverages OpenAI’s ChatGPT to offer a conversational discovery experience, allowing users to search using natural ...