If you want to get inside a man's head and never leave, psychology is your best friend. It has found the perfect method to ...

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“I really appreciate you thinking of me, but I’ll have to pass this time.” ...

Developed in the 1940s, it still influences psychology, behavior change, and learning today. Operant conditioning uses “rewards” and “punishments” — aka pleasant or unpleasant ...

Silliness aside, operant conditioning is a cornerstone in modern psychology. It is used to research how the brain is affected during reinforcement learning. These experiments are conducted in a ...