However, Optum advised employees that “Home & Community Care should not be directly next to the Optum logo” in marketing materials.

"The Optum brand was built on case management," said Steve Parente, a professor of health care finance at the University of Minnesota. "They're looking to get more innovations. Part of it is also ...

UnitedHealth Group’s Optum, parent company of ASC chain SCA Health ... In May, Surgical Care Affiliates rebranded to SCA Health and updated its logo to symbolize growth momentum and added a tagline: ...