In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

PAC is proud to announce the launch of its new name, Precision Analyzer Company, along with an updated logo and brand ...

In early April, market analysts touted UnitedHealth Group as a “tariff safe haven.” And why not? The Trump administration had just announced an increase in payments to Medicare Advantage plans ...

The latest casting news for Spider-Man: Brand New Day has sparked excited speculation that Miles Morales may finally be set to make his MCU debut. Deadline reported that Liza Colón-Zayas ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

Coca-Cola’s Vitaminwater, however, is rewriting the rules with its bold new branding approach. The brand has introduced a striking updated logo that, at first glance, radiates simplicity and ...