Dodge's logo has changed more times than you might think - and you might be surprised to know what it looked like more than a century ago.

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks ...

The city of Terre Haute unveiled a new brand and logo Thursday during a public launch event in the City Hall courtyard.

Optum champions inclusivity and collaboration, with a diverse workforce unified by the common goal of helping people live healthier lives and making the healthcare system work better for everyone.

UnitedHealth and Optum have a significant interest in helping to build a new coding system, as the firm generates big profits from Medicare Advantage.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Optum Rx is shifting its payment models to better meet the needs of pharmacies and consumers, the pharmacy benefit manager announced Thursday. The company said it will shift to a cost-based model ...

Effective March 20, Optum Rx will increase reimbursements to pharmacies for brand-name drugs and cut them for generics. Optum Rx said the new pharmacy payment models are in response to price ...

Optum Rx announced Wednesday that it will eliminate up to 25% of reauthorizations, initially focusing on 80 drugs.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and learn the secrets they reveal.