However, Optum advised employees that “Home & Community Care should not be directly next to the Optum logo” in marketing materials.

especially independent and community pharmacies,” Optum Rx CEO Patrick Conway, M.D., said in a press release. “This move will help correct imbalances in how pharmacies are paid for brand and ...

"The Optum brand was built on case management," said Steve Parente, a professor of health care finance at the University of Minnesota. "They're looking to get more innovations. Part of it is also ...