School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

UnitedHealth Group subsidiary Optum is launching AI Marketplace, a healthcare-specific artificial intelligence platform that's meant to accelerate AI adoption among payers, providers and healthcare ...

Optum champions inclusivity and collaboration, with a diverse workforce unified by the common goal of helping people live healthier lives and making the healthcare system work better for everyone.

Optum Rx announced Wednesday that it will eliminate up to 25% of reauthorizations, initially focusing on 80 drugs.

Optum's AI chatbot was found exposed online at a time when the healthcare giant faces scrutiny for its use of AI to allegedly deny patient claims.

Here are 10 updates on UnitedHealth Group’s Optum, the parent company of Deerfield, Ill.-based ASC chain SCA Health, in 2024.

DC Comics chief Jim Lee debuted the new logo on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005.

The Times wants to hear from patients and providers about medical practices affiliated with Optum, a subsidiary of UnitedHealth Group. Share your experience below.