Well, we hope you have enough gum on hand today because we’re chewing EVERY piece of gum we could possibly find… Five, Strident, Orbit, Dubble Bubble, Juicy Fruit, and more!

From stress relief to simply keeping the mouth occupied, chewing gum has become a unique part of daily routines for many. But what fuels this simple act—soothing habit, or addiction?

Consumers are still putting gum into their shopping carts (and their purses, pockets, and backpacks) on a fairly frequent basis. However, while sales of all types of gum have been relatively positive, ...

SALT LAKE CITY, Utah (Good things Utah) – If you are looking for gum that stands the test of time, look no further. Here are the top five best gums to chew for long lasting flavor: Orbit – 3:20 ...

NATIONAL REPORT — The COVID-19 pandemic burst gum's bubble. In a time marked by masks and social distancing, bad breath was less of a worry and fewer consumers spent on impulse purchases. The ...

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence. “Quiet your ...

The gum bubble has long since burst. But now, Mars Wrigley — maker of Extra and Orbit gum — is hoping to blow it up again. The food giant is spending millions to rebrand gum from just a breath ...

The Orbit maker’s $50 million campaign and push into e-commerce follow a pandemic slump that caused purchasing and chewing habits to become unstuck.

Mars Wrigley is deviating from promoting its chewing gum as not just a cure for bad breath, but also a mental well-being tool.