Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.