And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

Aircraft design : a conceptual approach by Raymer, Daniel P Publication date 1989 Topics Airplanes -- Design and construction Publisher Washington, D.C. : American Institute of Aeronautics and ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing ...