Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.

Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities ...

Google’s grip on search market share is slipping. Learn how to adapt your strategy to today’s omnichannel search reality.

In today’s competitive construction industry, reling solely on traditional methods like word of mouth, local networking, or print advertising simply isn’t enough. To truly grow your construction ...

One quiet day in February, a new platform quietly appeared on the Ugandan internet—unannounced, almost like a whisper. No ...

Meta declined to comment further on the company's vision for social media's future. In a statement, a Meta spokesperson told Ars that "the FTC’s lawsuit against Meta defies reality," claiming that it ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. The post Publicis Groupe buys Captiv8 ...

Social media is changing the way writers are promoting their books. Author Rebecca Makkai talks about her decision to take a ...

Publicis Groupe said it is buying Captiv8, a platform that connects influencers and brands, in a deal that steps up its push ...

Facebook and Instagram remain the top platforms for business engagement in 2025. Micro-influencers are becoming essential for ...