There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

It’s simply an effort to assess whether the foundation is being laid to do it, at some point. And the Commanders currently seem to be inching toward a possible embrace of the name they abandoned five ...

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...