Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.

Pantone was now going directly to users and saying, if you want your colors back, you have to pay $15 a month. Stuart was fed up. SEMPLE: I created a color palette of my own that was extremely ...

Looking back at 2023, you can’t help but wonder if one of Pantone’s most popular colors this year — no, not Viva Magenta, the official Color of the Year, but PMS 219C (commonly referred to ...

Pantone Goes To Its Audience Around 2009 the brand ramped up digital marketing. It was a pivotal year for the brand since, up until then, it still primarily thought of itself as a printing-related ...

On Thursday, Pantone announced its 2025 color of the year: Mocha Mousse. Far softer than the “Brat” green that dominated 2024, the shade is a nougaty brown that reminded Styles staff members ...