The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades.

Pantone has unveiled its color of the year for 2024: Peach Fuzz, a soft peach-beige that the company of color aficionados says is meant to embody "our desire to nurture ourselves and others." The ...

And it's the shade selected to represent whatever comes in the next year. Pantone Color of the Year 2024 is Peach Fuzz. Pantone revealed Peach Fuzz to be the 2024 color of the year on Thursday ...

Getty Pantone’s Color of the Year for 2025 is a big win for quiet luxury lovers! The global color authority officially named Mocha Mousse (PANTONE 17-1230) as the color that will dominate the ...

Is this shade of dusty brown a repudiation of “Brat” green? By The Styles Desk On Thursday, Pantone announced its 2025 color of the year: Mocha Mousse. Far softer than the “Brat” green ...

An curved arrow pointing right. Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed.

Pantone is betting that Mocha Mousse will reflect next year's trends. Pantone Color Institute As 2025 fast approaches, Pantone has officially selected its latest color of the year: While 2024 was ...

Will it catch fire the way millennial pink did? By The Styles Desk On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release ...