Swedish Fish have the word "Swedish" right there in the name, so one may assumethere is a link between the candies and the Scandinavian nation.

Pastellfiskar…pale-colored fish (available in lemon, orange, pear and berry flavors in Scandinavia). Swedish Fish…designed to hook American fans in the 1950s.

In Sweden, the fish-shaped wine gums are called pastellfiskar ("pale-colored fishes" ) and are distributed by Malaco; they also come in salmiak, a black salty licorice flavor that is evidently ...

There, however, people call them "pastellfiskar," according to Artificial Swedeners. Pastellfiskar translates to "pastel" or "pale" fish.

Swedish Fish-flavoured Oreos, rather than tasting like a chocolate and sardine sandwich, apparently taste like a gummy sweet.