Dr Paul Ballard, from NHS Tayside, said: "We worked with local people to find out what would motivate them to quit smoking and using the message, 'You'll be healthier for longer' clearly wasn't going ...

Dr Paul Ballard, from NHS Tayside, said: "We worked with local people to find out what would motivate them to quit smoking and using the message, 'You'll be healthier for longer' clearly wasn't ...