a nod to Pepsi Zero’s black can and label. The border also helps make the logo the defined center of the company’s new pulse campaign, which features lines radiating out of the pulsing logo in ...

PepsiCo will roll out the logo internationally in 2024. The company began rethinking its branding over the past few years. Focus groups liked the past logos with the word "Pepsi" inside a globe ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another ...

Pepsi is updating its brand identity with the introduction of a new logo after 14 years. The latest logo from the soft drink company celebrates its 125 anniversary. Since 1898, when Pepsi was ...

But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of when they think about Pepsi. “We couldn’t ignore that kind of insight ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest ...

The logo returned the “Pepsi” word mark “back into the company’s patriotic yin-yang ‘globe’—right where it lived for any child of the ’80s or ’90s,” noted Fast Company’s Mark ...

Last week, Pepsi unveiled its first new logo in 14 years. We catch up with the cola company’s chief marketing officer, Todd Kaplan, to talk about its history, rebrand and future. Pepsi's latest ...

Logos are a visual embodiment of a company's identity, values, and aspirations, aimed at their target audience. And Pepsi's logo is no different, shares Spencer, a writer for The Small Business ...

Customers reportedly like Pepsi’s previous logo from the 1900s. So, the company said it went back to it. The new logo might feel like a throwback version, but officials said it features new font ...