At-home lash lifts are becoming more and more popular as a means to get salon-quality results from the comfort of your own home in a world where do-it-yourself beauty is thriving.

With the 2026 World Cup on home soil nearing, the USMNT has one new look, while the USWNT has a complete set that meets a World Cup standard ...

Perming can make hair more susceptible to dryness, chemical damage, and breakage. While not true hair loss, breakage can make hair look fragile and thin.

Home perm kits So you’re tempted to buy that handy home perm kit, after all, what could go wrong? According to the experts – a lot. Using a home perm kit seriously ups your risk of ending up with ...

While DIY root perm kits are available, it is advisable to turn to a professional to do a root perm, mainly because the solution is applied close to the scalp.

While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. And perms today offer the consumer a gentle wisp as opposed to the ...