In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s ...

Balanced, acidic, umami-forward, and sometimes sparkling, these blush-worthy bottles are coming for your summer wine.

Sake: How to drink. Make sure you clink glasses and say "kanpai" before taking your first sip. Getty Images “We get sake beginners and people who have only tried hot sake, because that's what ...

There's a set of unspoken rules that, luckily, we've compiled below to help you blend in on your next trip to the sake bar. Related: The Healthiest People on Earth Order This Drink at the Bar The ...

The pro-drinking contest will run for months, ending this fall The Sake Viva! contest is open to people from 20 to 39 years old, with submissions due on Sept. 9. An email to contest organizers ...

The government’s solution? Launch a contest to find new ways to encourage young people to drink more. The “Sake Viva!” campaign, overseen by the National Tax Agency, invites participants to ...