The Impact of NIL Deals on College Sports: How They Benefit Schools and Student-Athletes
NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and ...
Dr Pepper Increases Investment In College Football Through NIL
The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...
Why Title IX doesn’t apply in lucrative college sports deals
Where does this leave female athletes? Unfortunately, it leaves them in a position where market forces, rather than federal ...
Student Athlete Score Announces Technology Partnership with the University of Southern California
Student Athlete Score, the leading athlete marketing intelligence platform, is excited to announce its newest partnership with the University of Southern California (USC). This collaboration will ...
Marshawn Lynch And Sen. Cory Booker Explore NIL’s Impact On College Athletes In New Documentary
Marshawn Lynch and Senator Cory Booker are addressing how Name, Image, and Likeness (NIL) rules are revolutionizing college sports.
Michigan receiver uses Name, Image, and Likeness (NIL) deal to secure brand-new stunning vehicle
Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing top-of-the-line vehicles as part of their de ...
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Michigan DB target Jordan Thomas signs first NIL deal, highlighting new normal in recruiting
NIL has taken over college football recruiting. Whether you agree or disagree with it, NIL isn’t going anywhere any time soon ...
USC Trojans Star JuJu Watkins’ NIL Brand Deals Rank Among Top in Women’s Basketball
USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...
Illinois high school athletes can profit on their name and likeness. Is that a good thing?
You hope that they have parents or other adults who might say ‘whoa, let’s pump the brakes a little bit’ before they sign ...
Legendary Golf Brand Announces Two New Players to Lucrative NIL Deals
TaylorMade Golf Company recently announced the signings of Lev Grinberg and Louis Klein to NIL deals, snagging two of the ...
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NFL LEGEND ANTONIO GATES JOINS NIL PLATFORM NILLY AS BRAND AMBASSADOR
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- NILLY, a financial technology platform co-founded by NBA champion Kendrick Perkins to enable, empower, and enrich student-athletes in the Name, Image, and ...