As for Holloway, Hurley touted his resume, which includes leading tiny Saint Peter’s to the Elite Eight three years ago, and ...

After the National Collegiate Athletic Association first allowed athletes to profit off of NIL deals in 2021, brand deals ...

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

NCAA's rule changes have resulted in college athletes being able to monetize their personal brands. As a result, the NIL market has experienced explosive growth. Scepter Holdings and Matchpoint are ...

Transfer guard Jackson Paveletzke was the headliner in Ohio’s 2024 class, a Wisconsin native who transferred out of the Big ...

TaylorMade Golf Company recently announced the signings of Lev Grinberg and Louis Klein to NIL deals, snagging two of the best amateur golfers in the world, GolfMagic reports. Lev ...

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

In a fierce competition for players against the budgets of large state universities, the Wildcats' approach involves targeting athletes who align explicitly with Villanova’s values and culture.

OPINION: When local businesses team up with our athletes, they’re not just supporting NM State; they’re investing in their ...

Think of it as that extra support our Aggies need to compete on a genuinely “full-ride” scholarship — one that reflects the ...