Listings on an online Singaporean marketplace range from $5 to $25 per photo card. K-pop shops in Singapore also sell exclusive photo cards for $15 to $20 a piece. Merchandising is king.

The Sony Pictures Animation film recently released on Netflix has had a soundtrack that's slayed the charts and two fictional K-pop groups that've spawn their own merch — here's the best of the best ...

Last updated: July 11, 2025. More for You ...

Photo cards are known as one of the most coveted merch in the K-Pop community. The 55 x 85 mm special photos of K-Pop idols have created collectors among fans, with some spending a huge amount of ...

Some photo cards also become instant favorites for each fandom, hence, its market value increases given its popularity. For instance, there’s EXO D.O’s forehead PC, and BTS Jungkook’s blonde ...

Forget Pokémon or football cards, K-pop fans are into pint-sized photocards of their favourite stars and some are willing to pay hundreds of dollars to get the ones they want.

For us, K-pop fans, collecting photocards brings us so much joy, happiness, and comfort. Sparks fly whenever we see a photocard we like and it can be a thrilling experience to “mine” these.

OK, now I will air my own opinions about K-pop and those photo cards as a Korean culture enthusiast since 1999. The pandemic has brought in a deluge of new, younger and more aggressive fans.

KEY POINTS. South Korea's Fair Trade Commission recently launched an on-site investigation on YG, SM and JYP; The entertainment agencies are accused of using photo cards to urge K-Pop fans to buy ...