He was so much more than people were used to seeing from a food mascot; the Pillsbury Doughboy was a complex claymation video until he was later replaced by computer-generated imagery, or CGI.

The piece goes on to quote a distressed Pillsbury Dough Boy, worried about his substance abuse problems: “I really love that little pervert. I never took him for granite.” The Buddy craze didn’t last.

Shout-outs to vintage ad mascots, including Kool-Aid Man, Puppy Monkey Baby, Heinz Weiner dog, Pillsbury Doughboy and Old Spice's Isaiah Mustafa, but best was the Jolly Green Giant — 122 years ...

Big advertisers spend millions on developing characters for commercials, but Marcarelli wasn’t some animated mascot, like the Green Giant or Pillsbury Doughboy, and the idea of paying him to not ...

Instacart is celebrating the Super Bowl with a week of free game-day snacks. The week kicks off with free Pillsbury crescent rolls on Feb. 2 and Feb. 3, then with free Oscar Mayer hot dogs on Feb ...

Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air ...

Watch Iconic Mascots (Pillsbury Doughboy! Old Spice Guy!) Team Up in Instacart's 2025 Super Bowl Commercial. ... yelling, "Oh yeah!" before joining what now looks like a mascot marathon.

Teman Evans, General Mills’s global chief of design, is proud to introduce Pillsbury’s revamped mascot, logo, and jingle. The rebrand was prompted by a 1% year-over-year decline in General ...