Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf.

T he Pillsbury Doughboy is among the most influential food mascots of all time, up there with cultural icons like Betty Crocker and Chester Cheetah.The adorable, doughy mascot has been capturing ...

The Pillsbury Doughboy -- whose name is actually Poppin' Fresh to emphasize the qualities of the company's dough -- was ...

He was so much more than people were used to seeing from a food mascot; the Pillsbury Doughboy was a complex claymation video until he was later replaced by computer-generated imagery, or CGI.

Chris Richmond said he is "convinced" that the Pillsbury Doughboy mascot likely began with Springfield artist Wynn T. Wilkins, a former supervisor and artist at the mill on the city's north end.

According to Pillsbury lore, the mascot idea was born when a Leo Burnett copywriter was testing the dough in his kitchen. Since then, Doughboy has starred in 600 ads and has promoted over 50 ...

Teman Evans, General Mills’s global chief of design, is proud to introduce Pillsbury's newly revamped mascot, logo, and jingle.

Employees of the Pillsbury plant, a one-time hulking grain and flour factory that shut down in 2001 after going through various owners, have told Richmond that a plant employee left Doughboy ...

Over the years, Super Bowl advertisers have enlisted celebrities such as Charlie Sheen, Paris Hilton and Pete Davidson.But the Pillsbury Doughboy, who also appears in the Instacart spot, is ...

Instacart is celebrating the Super Bowl with a week of free game-day snacks. The week kicks off with free Pillsbury crescent rolls on Feb. 2 and Feb. 3, then with free Oscar Mayer hot dogs on Feb ...

Employees of the Pillsbury plant, a one-time hulking grain and flour factory that shut down in 2001 after going through various owners, have told Richmond that a plant employee made Doughboy ...