We’re living in the age of the core. From cottagecore and balletcore to gorpcore and weirdcore, the internet is overflowing with hyper-specific aesthetics. But these aren’t just quirky trend ...

Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...

Summer is heating up, but beauty trends are cooling way down. And if your makeup bag still screams "sun-kissed bronze goddess ...

Embrace coastal vibes this summer with the fisherman aesthetic -- rope bags, striped shirts, and subtle nautical details. No ...

All of our members are wealthy," one founder says of the club, which offers Instagram-ready curated trips to commoners who ...

Firsts are always special, magical, and unforgettable. Be it your first crush, first heartbreak, the first time you treated ...

The Y2K aesthetic is making waves yet again. Here is everything you need to know about it — what it is, how to style it, and ...

The rise of astrology makeup is more than just a vibe. Beauty in 2025 is becoming hyper-personalized, and the stars are ...

Joss & Main has selected three themes from Pinterest's summer trends report to feature with shoppable content.

More than a bottle, it’s a vibe shift. While Stanley screams rugged, road trip energy, Linlin leans into cosy-cute, ...